Case study · Renovations · Kazanlak and Stara Zagora
18 years and 700+ projects — and 8 days after launch, the first website on Google for renovations in Kazanlak.
Krigeta has been renovating homes in Kazanlak and Stara Zagora since 2007 — turnkey bathrooms, drywall, ceilings, floors, plumbing and electrics. More than 700 completed projects — every one of them from referrals and people who knew them. Online, the company had only a Google profile. Imagine how many more there could have been if people found them when searching for a renovation.
We built a website organised the way customers search: a page for each of the 13 services and for the towns they work in. The quick-quote form lets people send photos of the room straight from their phone, so the team arrives prepared. We reworked the Google Business Profile, set up Search Console and the data Google uses to understand what they do and where.
Just 8 days after launch, Krigeta is the first website on Google for "ремонтни дейности Казанлък" (renovations Kazanlak) — only a Facebook page is above it. It is also on the first page for 8 more searches in Kazanlak: bathroom renovation, apartment renovation, drywall, plasterboard, suspended ceilings, ceiling installation, interior insulation and waterproofing. Google shows them in the top 3 local results, and in Google’s AI Overview and AI Mode Krigeta is the first company recommended.
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From a Facebook page to Google’s first page and 27 booked weddings in one season.
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